We generated a series of concepts, ideas and recommendations for action, using the evidence and insight generated by this project. We’ve whittled our many ideas, for now, down to just nine:
Recommendation 1:
Let’s stop throwing good money at campaigns and interventions that don’t have an impact
Recommendation 2:
Build the confidence and self-worth of the region
Recommendation 3:
Closely target our communications
Recommendation 4
More ethnographic research is needed to make best use of our insights
Recommendation 5:
Focus on the behaviours of the “persuadable middle” aka the “moderately unhealthy”
Recommendation 6:
Health and care staff should be developed as ambassadors
Recommendation 7:
Share more responsibility with communities, better use GM’s assets
Recommendation 8:
Train professionals in design thinking and behaviour change – make things more human!
Recommendation 9:
Create a dedicated GM platform for public and staff insight – build on this great work