RECOMMENDATION 1: LET’S STOP THROWING GOOD MONEY AT CAMPAIGNS AND INTERVENTIONS THAT DON’T HAVE AN IMPACT

We learnt:

Public knowledge about healthy lifestyles is actually quite high.

People broadly understand what a healthy lifestyle entails. The reason they are not taking the next step is because their barriers are not being addressed in the design of programmes and interventions.

The opportunity:

If we recognise that ‘more of the same’ will not work, we need to consider an en masse review of key programmes and interventions.  We need evidence-based approaches to be the norm.  This means identifying then scaling what is already working at a local level, ‘killing’ interventions that don’t work or cannot be proven to be working and inventing new concepts to fill the gaps.

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