Public knowledge about healthy lifestyles is actually quite high.
People broadly understand what a healthy lifestyle entails. The reason they are not taking the next step is because their barriers are not being addressed in the design of programmes and interventions.
If we recognise that ‘more of the same’ will not work, we need to consider an en masse review of key programmes and interventions. We need evidence-based approaches to be the norm. This means identifying then scaling what is already working at a local level, ‘killing’ interventions that don’t work or cannot be proven to be working and inventing new concepts to fill the gaps.