Design thinking and behaviour change principles seem absent. The public, especially those who identify themselves as unhealthy, express that H & SC services are ‘done to them’ not designed or delivered ‘with them in mind’. Likewise, leisure facilities, public spaces and transport are not ‘human centred’. Service providers, in aiming to cater for the masses, have led many people feeling unimportant and disenfranchised.
If H & SC professionals (and others in public service) were immersed in design thinking, empathic design and behaviour change principles, service evaluations, commissions and new service/infrastructure developments would be much more human-centred and focused on creating positive new habits. We need H & SC professionals to be confident that they are serving the needs of our different types of people, not servicing the system.